New name and logo launched by Lethbridge-Layton-Mackay Rehabilitation Centre

Staff attending the LLMRC rebranding launch.
Staff attending the LLMRC rebranding launch.

What’s in a name?

A rich history and shared culture, it turns out.

“The new name and logo for the Lethbridge-Layton-Mackay Rehabilitation Centre honour the heritage of each of these iconic rehabilitation facilities,” said Sara Saber-Freedman, Chair of the Lethbridge-Layton-Mackay Corporation, addressing staff who had gathered on February 14 to celebrate their launch. “Now as CIUSSS partners, we share in our steadfast commitment to serving the needs of people with disabilities.”  

Lethbridge-Layton-Mackay Rehabilitation Centre logo
Lethbridge-Layton-Mackay Rehabilitation Centre logo

Created from the 2016 merger of the MAB-Mackay and Constance-Lethbridge Rehabilitation Centres, the LLMRC offers rehabilitation services to people with motor, sensory and language impairments. The facility provides care to clients in the CIUSSS West-Central Montreal territory and the greater Montreal region. Quebecers requiring specialized services unavailable in regions outside the catchment area may also be eligible to receive care at the LLMRC.

“We are the only CIUSSS in Montreal to offer the full spectrum of physical rehabilitation services to people of all ages,” noted Felicia Guarna, the CIUSSS Director of Rehabilitation. “As part of the LLMRC, teams have greater opportunities to collaborate and share their expertise. We’re working together to enhance the quality of services for our clients and ensure that they have access to timely care.”

The new name incorporates three leaders in the field of disability: Constance Lethbridge, a pioneer in physical rehabilitation; Philip Layton, who founded the precursor to the Montreal Association for the Blind; and Joseph Mackay, who along with Thomas Widd created his eponymous centre. 

The design of the new Lethbridge-Layton-Mackay logo grew out of discussions with staff, clients and supporters. Two L’s and an M are abstractly represented, as an homage to each site. “With its straight, bold lines, the logo captures the strength, resilience and love that emanates from LLMRC staff and clients,” explained Communications Advisor Jennifer Timmons.

Care was taken to create a logo that would be accessible to people with a visual impairment, added Ms. Timmons, in keeping with accessibility guidelines for contrast and font. A braille version will also be available.

Members of the rehab multidisciplinary team who attended the launch shared their impressions of the newly unveiled logo. Audiologist Liliane Brunetti said, “I find the new branding very striking,” while Audiologist Gia Chen Liu commented, “The logo looks very modern and artsy.”

“Logos speak to each of us in different ways,” concluded Ms. Saber-Freedman. “For me, the LLMRC logo evokes people standing together in equality.”